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#1
Q: What are the 4 Ps of marketing?
A: Product, Price, Place, Promotion.
#2
Q: What is market segmentation?
A: Dividing a broad market into smaller groups with shared characteristics.
#3
Q: Define brand equity.
A: The added value a recognised brand gives to a product over a generic alternative.
#4
Q: What is a USP?
A: Unique Selling Proposition — the distinct benefit that sets a product/service apart.
#5
Q: What is conversion rate?
A: (Conversions / Total visitors) × 100%. Measures how many visitors take a desired action.
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