Kylian Mbappé apologizes for Mao comment, loses JD.com and Li-Ning deals

Kylian Mbappé issued a public apology on Tuesday after a comment about Mao Zedong was deemed “ill‑judged” and led to the French striker losing sponsorship deals with two Chinese brands. The apology came after the companies announced they would no longer work with him, citing the backlash his remark sparked on Chinese social media.

The incident matters because China is a crucial market for global athletes. Mbappé’s endorsement portfolio has included deals with Chinese e‑commerce platform JD.com and sportswear brand Li‑Ning, both of which have been expanding their reach through high‑profile footballers. In recent years, Chinese brands have courted European stars to boost their image abroad, and losing a player of Mbappé’s stature can affect sales and brand perception. The comment, made during a livestream interview in early June, referenced Mao Zedong in a way that many Chinese netizens found disrespectful. The remark quickly went viral, prompting calls for accountability from Chinese fans and officials.

Mbappé’s representatives said the player “deeply regrets” the comment and “did not intend to offend anyone.” JD.com and Li‑Ning released statements confirming the termination of their contracts, emphasizing their commitment to “respect for Chinese culture and values.” The footballer’s apology video, posted on his official Instagram, was brief and sincere, acknowledging the mistake and promising to be more mindful in the future. Fans and teammates expressed mixed reactions; some praised his quick response, while others warned that the fallout could linger.

The next steps for Mbappé involve rebuilding his brand image in Asia and assessing the financial impact of the lost deals. Experts say he may seek new partnerships with companies that have a lower profile in China or focus on markets where his reputation remains untarnished. The episode also serves as a cautionary tale for athletes navigating the sensitivities of global audiences, especially in markets where political history is closely guarded. Mbappé’s future endorsements will likely be scrutinised more closely, and his handling of the apology could influence how other stars manage similar controversies.