Warner Bros. launches AI dog podcast to promote 'The End of Oak Street

Warner Bros. has turned to artificial intelligence to plug its new sci-fi film “The End of Oak Street,” teaming with the AI dog podcast “DogPack” for a 90-second spot voiced by synthetic golden retriever Goldie and synthetic French bulldog Frenchie.

The stunt drops a fake interview with Starbuck, the on-screen dog played by Anne Hathaway and Ewan McGregor, who apparently “was excellent with treats” according to the AI hosts. The pod is a one-off feed, but the idea points to how Hollywood is racing to use AI voices and avatars in marketing, often without fanfare.

Warner’s campaign lands on DogPack, a platform best known for playful, pet-centric content. AI voices are cheap, fast, and controllable—useful when live talent is scarce or expensive. The studio hasn’t said if it will reuse the clips in paid ads, but the novelty angle is clear: a dog pod is far less intrusive than a pop-up ad.

Next up, expect more AI-driven promotions as studios chase viral lift on niche apps. The technique could spread quickly if it drives engagement without the backlash of deepfake actors.