Victoria Beckham's company makes its first profit after 18 years

Victoria Beckham's fashion and beauty business has made an operating profit for the first time since she founded it in 2008, the company has said.

Victoria Beckham Holdings Ltd, which is led by the former Spice Girl as creative director, made an operating profit of £7.3m in 2025, accounts show, after years of losses.

"We have all worked hard for a long time for this moment of profitability and growth," Lady Beckham told the Financial Times , external .

"We've been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don't look at my brand as a celebrity brand any more."

Last year, a Netflix documentary told the story of her attempting to establish a fashion brand and achieve profitability - and the series itself helped boost sales, "with particularly strong momentum in denim and jersey", according to the accounts.

The fashion side of the company delivered "strong double-digit growth" overall in 2025, they said, while the beauty side, which launched in 2019, "delivered one of its strongest performances to date".

That was led by the popularity of her Foundation Drops, which had a 25,000-strong waiting list and which doubled the size of the skincare part of the company.

The Netflix documentary showed the former pop star talking about her attempts to overcome doubters to be taken seriously as a designer and entrepreneur, then running into financial trouble when the company was "tens of millions in the red".