REI offers 31 outdoor gear deals during Labor Day sale

REI has launched its Labor Day sale, offering 31 top deals on outdoor gear across its website and in stores nationwide. The promotion starts on Monday, September 2, and runs until the weekend, giving shoppers a chance to snag discounted tents, backpacks, and apparel before the fall season. Members of REI’s club receive an extra 10‑percent off, while non‑members can still take advantage of steep markdowns on key items.

The timing of the sale is part of a broader trend in the outdoor retail sector. After a boom in demand during the pandemic, sales of hiking and camping gear have surged, driving up prices and prompting retailers to clear inventory. REI’s strategy is to attract budget‑conscious customers while maintaining its reputation for quality and sustainability. The company has also been working to improve its supply chain resilience, so offering early discounts helps keep inventory moving and keeps the brand visible in a crowded market.

Deal highlights include a 40‑percent discount on a popular 4‑person tent, a 30‑percent markdown on a lightweight sleeping bag, and a buy‑one‑get‑one‑free offer on a line of hiking boots. The sale also features a bundle that pairs a rain jacket with matching hiking pants for 25 percent off. Customers on social media praise the price cuts, noting that the discounts bring high‑end gear within reach for families and beginners. REI’s membership program, which offers a yearly 10 percent discount, has seen a 15 percent uptick in sign‑ups since the sale began, showing that the promotion is driving new customer acquisition.

The sale ends on Saturday, September 7, after which most items will return to regular pricing. REI plans to use the momentum from the promotion to launch a new line of eco‑friendly backpacks in early October. For outdoor enthusiasts looking to upgrade gear before the cooler months, the Labor Day sale offers a limited window of savings that could shape the next wave of adventure trips.