No more cereal at the end of the aisle? New rules in Scotland's supermarkets

Sugary soft drinks, biscuits and some breakfast cereals have disappeared from prominent positions in Scotland's supermarkets.

The Scottish government has introduced rules meaning some products that are high in fat, sugar and salt can no longer be put in prime end-of-aisle slots, or feature as part of multi-buy offers in store or online.

The regulations will apply to the usual suspects - chocolate, crisps, biscuits and ice cream.

But it could also include kombucha, seaweed snacks, muesli and chewing gum, depending on their sugar content.

The Scottish government regulations , external apply to businesses with more than 50 employees. This could include supermarkets, high street shops, restaurants, pharmacies, petrol stations and garden centres.

They are are no longer allowed to display pre-packaged foods including sugary soft drinks, confectionery, biscuits and breakfast cereals in prominent locations such as entrances, checkouts, aisle ends and designated queueing areas.

Price promotions on those items - such as "three for the price of two", "three for £10" or "buy five and save 20%" - are no longer allowed.

Multi-buy offers, including extra loyalty points, are also banned.