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Apple stock worth $289,500 after Tim Cook's 2011 CEO start

A $10,000 investment in Apple when Tim Cook became CEO in 2011 is worth about $289,500 today with dividends reinvested. His leadership transformed Apple into the worldโ€™s most valuable company, settinโ€ฆ

If You Had Bought $10,000 of Apple Stock When Steve Jobs Handpicked Tim Cook as the Next CEO, Here's How Much You'd Have Today
Nasdaq News โ€” 9 August 2026
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Tim Cookโ€™s first day as Appleโ€™s CEO in August 2011 followed a 5% stock drop after Steve Jobs resigned and publicly named him as successor. A $10,000 investment in Apple at the market open on that day would have bought 27.4 shares at roughly $365 each. Those shares have since split three times and grown to 766.9 shares, worth about $241,500 today. Reinvest the dividends Cook reintroduced in 2012 and the stake is worth closer to $289,500.

Cook took over a company with a strong product lineup and turned it into a global powerhouse. He expanded iPhone availability to every major carrier, launched Apple Watch and AirPodsโ€”now a $36 billion businessโ€”and grew the services unit from $3 billion to a $120 billion profit engine. Under his leadership Apple became the worldโ€™s most valuable company and built a loyal ecosystem that keeps customers inside the Apple universe for years.

Cook will hand the CEO reins to John Ternus on September 1 after 13 years at the helm. Sales are still rising, driven by iPhone upgrades and a surprise Mac rebound powered by the new low-cost โ€œMacBook Neo.โ€ Investors expect strong holiday-quarter results thanks to a long-awaited Siri overhaul. Appleโ€™s stock trades near record highs, giving Ternus a healthy balance sheet and a clear roadmap.

Ternusโ€™s first big task will be steering Apple into the AI era without compromising its privacy promise. The company has already signed a decade-long deal with Broadcom for custom AI chips and plans to do as much on-device processing as possible. How well Apple balances cutting-edge AI features with its reputation for user trust could determine whether Cookโ€™s final legacy keeps compoundingโ€”or starts to crack.

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