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He wrote the bible on the modern internet. He's horrified at what he sees in 2026.
Steve Krug invented the frictionless internet with his book "Don't Make Me Think." Now he's in the frictionmaxxers' corner.
Business Insider Mkt — 29 July 2026
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Steve Krug invented the frictionless internet with his book "Don't Make Me Think." Now he's in the frictionmaxxers' corner.
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