Fitbit founders are back with a $250 wearable, but it’s not for counting steps

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Fitbit co-founders James Park and Eric Friedman have launched a new wearable , but this time, it’s not focused on counting steps.

The duo has launched a device called Luffu Link, a screenless health and safety band designed to help families keep track of their loved ones. It’s the first hardware product from Luffu, a company that Park and Friedman launched earlier this year.

Luffu Link is now available to preorder for $249.99 and is expected to retail for $299.99 when it ships in the US in early 2027.

Park and Friedman founded Fitbit in 2007 before it was eventually acquired by Google in 2019. This time, though, the co-founders are taking a different approach to health technology.

Luffu’s idea came partly from their experiences as caregivers, and from seeing that most health technology is designed for individuals, even though health and care often involve an entire family.

Liffu says the screenless band combines health tracking with safety and communication features. It can track activity, sleep, and heart rate, while letting users record symptoms, medications, meals, mood, and reminders by voice.

It also has GPS and LTE, allowing it to share a user’s location and contact trusted people even when their phone isn’t nearby. A double press can send a check-in to selected family members, while the wearer can request help through the device. LTE service is included without a separate carrier plan.