Down 30% This Year, Is It Finally Time to Buy SoFi Stock?

Key Points SoFi is growing fast, adding more than 1 million customers in the second quarter, and it's on its way to achieving its goal of high cross-buy. The lending segment is demonstrating momentum, with record originations in the quarter. SoFi stock is trading at a reasonable valuation at the current price. 10 stocks we like better than SoFi Technologies › SoFi Technologies (NASDAQ: SOFI) has majorly disappointed shareholders this year, losing 30% of its value as of this writing. It can't seem to get a break, no matter how fast it's growing or how much momentum it's maintaining. Is it finally a buy at this price ? The future of finance Spoiler alert: I constantly recommend buying SoFi stock, and it looks even better at the lower price. SoFi operates a fast-growing finance app that adds thousands of users every quarter. It's constantly rolling out new products that set it apart from the typical banking or finance app, and users are drawn to its ease of use, low fees, and innovative services. Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue » Some of its newer products are an AI personal finance coach and AI investing with prompts, and these products draw in the young professionals who are SoFi's sweet spot. SoFi's goal is to be a one-stop shop for personal finance, and its high engagement and cross-buy rates indicate it's on its way to achieving that goal. Image source: SoFi. In the 2026 second quarter, adjusted net revenue increased 40% year over year, consistent with the first quarter and elevated from last year's levels. It onboarded 1.1 million new members in the quarter, a 35% increase, and 2.2 million new products -- the first time it added twice as many products as users. Cross-buy was a key component of the company's growth, with 51% of products adopted by existing users, up from 43% last quarter. Its SoFi Plus membership program is creating a recurring revenue stream that adds stability to the platform, and 85% of new members in the second quarter were existing SoFi users. These are highly engaged users, and 25% of them also added another new product after SoFi Plus. Lending is still SoFi's core business, even though that's fast changing as members adopt more products. Loan originations reached a record high of $14.8 billion in the second quarter. Revenue was up 63% year over year, driven by strong growth in both net interest income, which rose 54%, and loan origination fees, which were up 64%. What's happening with SoFi stock? So why is the stock down? Earlier in the year, it was dealing with a negative short-seller report and a high valuation. It's past both of those, and SoFi stock trades at a much more reasonable P/E ratio of 37. This time, the market seemed to be unenthused about management not raising guidance. Previously, management said that it based its guidance on one rate cut, and now it's assuming two. Practically, that implies a guidance raise, but the market isn't seeing it that way. SoFi's price fell after the report, but it's been up and down since it dropped earlier this year. At some point, the good news is likely to finally outweigh the bad, and the stock should resume growth . Long-term, SoFi has huge opportunities, and its performance demonstrates that it's making the right moves to keep growing. Should you buy stock in SoFi Technologies right now? Before you buy stock in SoFi Technologies, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and SoFi Technologies wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $417,413 !* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,341,294 !* Now, it’s worth noting Stock Advisor’s total average return is 950 % — a market-crushing outperformance compared to 210% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor , and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of September 12, 2026. Jennifer Saibil has positions in SoFi Technologies. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy .

SoFi is growing fast, adding more than 1 million customers in the second quarter, and it's on its way to achieving its goal of high cross-buy.

The lending segment is demonstrating momentum, with record originations in the quarter.

SoFi stock is trading at a reasonable valuation at the current price.

SoFi Technologies (NASDAQ: SOFI) has majorly disappointed shareholders this year, losing 30% of its value as of this writing. It can't seem to get a break, no matter how fast it's growing or how much momentum it's maintaining. Is it finally a buy at this price ?

Spoiler alert: I constantly recommend buying SoFi stock, and it looks even better at the lower price. SoFi operates a fast-growing finance app that adds thousands of users every quarter. It's constantly rolling out new products that set it apart from the typical banking or finance app, and users are drawn to its ease of use, low fees, and innovative services.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Some of its newer products are an AI personal finance coach and AI investing with prompts, and these products draw in the young professionals who are SoFi's sweet spot. SoFi's goal is to be a one-stop shop for personal finance, and its high engagement and cross-buy rates indicate it's on its way to achieving that goal.