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Criticism of empty seats and ticket prices at the Europeans

Nearly 10,000 seats were empty at Birmingham's Alexander Stadium for the European Athletics Championships on Monday evening. A crowd of 13,623 watched as Britain's 24-year-old sprinter Amy Hunt stor…

Criticism of empty seats and ticket prices at the Europeans
BBC Sport — 11 August 2026
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Nearly 10,000 seats were empty at Birmingham's Alexander Stadium for the European Athletics Championships on Monday evening.

A crowd of 13,623 watched as Britain's 24-year-old sprinter Amy Hunt stormed to her first senior international title , in a stadium that has a capacity of 23,000.

Athletics supporters blamed ticket prices, with some describing them as "extortionate", while BBC commentator Steve Cram commented that spectator numbers were a "little disappointing".

But Birmingham 2026 organisers said they were "delighted" with ticket sales, which have "far surpassed" their targets with "Friday, Saturday and Sunday evening sessions approaching sell-out, with several other sessions close to capacity".

On Monday, Category A tickets for the home straight cost £150 with no concessions for juniors.

For the men's 100m final on Tuesday, those same seats cost £110, again with no concessions - while a similar ticket for the same final in Rome two years ago was 88 euros (£75).

It is Britain's first time hosting the championships in their 92-year history.

The Alexander Stadium was 55% full on Monday morning, 59% full by the evening and 56% full on Tuesday morning, according to figures from the organisers.

Read Full Story at BBC Sport →
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