Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach

Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall.

For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.

Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.

This report comes from 9to5Mac. The story centres on Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach. Full coverage and background context is available at the original source. Readers seeking more detail on this developing topic are encouraged to follow updates from 9to5Mac and related outlets covering this beat.